Can Spiritual Tourism in India be Marketed Properly?: Learnings from an Analysis of Twitter
The tourism sector is an economic powerhouse for any country and tourism growth improves the quality of people’s lives by providing employment of diverse kinds. Electronic word of mouth (e-WOM) has emerged to become a highly influential strategy of modern marketing and a significant medium as harnes...
| Authors: | ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Dublin Institute of Technology
2021
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| In: |
The international journal of religious tourism and pilgrimage
Year: 2021, Volume: 9, Issue: 5, Pages: 49-59 |
| Standardized Subjects / Keyword chains: | B
India
/ Spiritual tourism
/ Tourismusmarketing
/ Social media
|
| RelBib Classification: | AD Sociology of religion; religious policy AF Geography of religion AG Religious life; material religion KBM Asia ZA Social sciences ZG Media studies; Digital media; Communication studies |
| Further subjects: | B
Belief
B sentiment B Travel B spiritual tourism B Destination Marketing Organisation |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |