Social Media Marketing in Practice of Polish Nationwide Catholic Opinion-Forming Weeklies: Case of Instagram and YouTube

This article, as the fourth in the cycle, presents the conclusions of the research project analysing marketing activities of Polish Catholic opinion-forming weeklies on the chosen social media platforms. This paper aims at presenting the results of the study on the use of Instagram and YouTube as ma...

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Bibliographic Details
Authors: Kaczmarek-Śliwińska, Monika (Author) ; Piechnik-Czyż, Gabriela (Author) ; Jupowicz-Ginalska, Anna (Author) ; Leonowicz-Bukała, Iwona (Author) ; Adamski, Andrzej (Author)
Format: Electronic Article
Language:English
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Fernleihe:Fernleihe für die Fachinformationsdienste
Published: MDPI 2022
In: Religions
Year: 2022, Volume: 13, Issue: 1
Further subjects:B Catholic weeklies
B Social media
B Youtube
B Media
B Instagram
B media marketing
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