The Impact of Religion in Situational Crisis Communication Theory: An Examination of Religious Rhetoric and Religiosity

Crisis communication scholars have not fully explored crises within religious organizations, including the impact of religious rhetoric in crisis responses or stakeholder’s religiosity. This study conducted a survey-experiment to examine recommended crisis response strategies, based on the Situation...

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Bibliographic Details
Authors: Morehouse, Jordan (Author) ; Austin, Lucinda L. (Author)
Format: Electronic Article
Language:English
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Published: Routledge, Taylor and Francis Group 2022
In: Journal of media and religion
Year: 2022, Volume: 21, Issue: 2, Pages: 105-123
Standardized Subjects / Keyword chains:B Religious organization / Crisis management / Communication strategy / Situation theory / Religiosity / Rhetoric
RelBib Classification:AD Sociology of religion; religious policy
AE Psychology of religion
Online Access: Volltext (lizenzpflichtig)
Description
Summary:Crisis communication scholars have not fully explored crises within religious organizations, including the impact of religious rhetoric in crisis responses or stakeholder’s religiosity. This study conducted a survey-experiment to examine recommended crisis response strategies, based on the Situational Crisis Communication Theory (SCCT), with and without religious rhetoric to explore the impact of religious rhetoric and religiosity on stakeholder’s skepticism, attitudes, trust, and supportive intentions. Results provide support for SCCT strategies and suggest that no religious rhetoric in post-crisis communication resulted in more supportive attitudes toward the organization. This study advances crisis communication theorizing by arguing that stakeholder identity – including religiosity – should be considered when responding to crises with a religious component, or crises within religious organizations.
ISSN:1534-8415
Contains:Enthalten in: Journal of media and religion
Persistent identifiers:DOI: 10.1080/15348423.2022.2059327