It looks and blinks: The mail-order catalog "Die moderne Hausfrau" as a promise of problem-solving and Joie de Vivre

The article deals with a specific material-cultural segment of household and home furnishings as part of everyday experience and interpretation practice. It develops the thesis that these objects and their text-image marketing serve as an externalization and hiding of basic human problem potentials...

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Bibliographic Details
Authors: Heimerdinger, Timo 1973- (Author) ; Koch, Anne 1971- (Author)
Format: Electronic Article
Language:English
Check availability: HBZ Gateway
Journals Online & Print:
Drawer...
Fernleihe:Fernleihe für die Fachinformationsdienste
Published: Waxmann 2020
In: Journal for European ethnology and cultural analysis
Year: 2019, Volume: 4, Issue: 2, Pages: 166–187
Further subjects:B everyday aesthetics
B mail-order catalog
B mass taste
B home decor
B material culture
B popular religion
Online Access: Volltext (doi)
Volltext (lizenzpflichtig)