Yoga as a Production Site of Social and Human Capital: Transcultural Flows from a Cultural Economic Perspective
From a cultural economics perspective, transcultural flows in yoga are analyzed using field study data from German yoga institutions and an international Anglophone resort in Thailand. Yoga is seen as a production site of value creation. Through the internalization of the mental model of yoga, sever...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
2013
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| In: |
Yoga traveling
Year: 2013, Pages: 1–34 |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| Rights Information: | InC 1.0 |
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| 520 | |a From a cultural economics perspective, transcultural flows in yoga are analyzed using field study data from German yoga institutions and an international Anglophone resort in Thailand. Yoga is seen as a production site of value creation. Through the internalization of the mental model of yoga, several forms of human capital are built up. An eminent external effect of regular yoga practice may be the production of public or social goods, such as a more attentive attitude towards the human and natural environment. On a macrolevel, the partial yoga markets are characterized by diversification dynamics and path dependency. Within the dimension of informal structures, like accumulated body capital, reflexive belief systems are established that also influence, for example, behavior at work or health prevention strategies. Here, materialist interests regularly interrelate with postmaterialist aims, such as increased autonomy. However, the community of practitioners is transient and with a low level of commitment, the experience of like-mindedness is important for the subjective quality of the courses offered. | ||
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