Ego-affirming Evangelicalism: How a Hollywood Church Appropriates Religion for Workers in the Creative Class
The “creative class” is a growing stratum of American labor consisting of nomadic workers who master self-promotion for economic survival. Using ethnographic and interview data from a Los Angeles church with a majority of attenders working in the entertainment industry, the paper demonstrates how a...
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
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| Published: |
Oxford Univ. Press
2010
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| In: |
Sociology of religion
Year: 2010, Volume: 71, Issue: 1, Pages: 52-75 |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| Parallel Edition: | Electronic
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| 520 | |a The “creative class” is a growing stratum of American labor consisting of nomadic workers who master self-promotion for economic survival. Using ethnographic and interview data from a Los Angeles church with a majority of attenders working in the entertainment industry, the paper demonstrates how a congregation oriented around a softer form of Word of Faith/Prosperity theology provides moral guidance for creative class believers. Their personal pursuit of fame and fortune is viewed as a veneer for the real self who not only lives by God's standards but also interacts with broader society in solidarity with others in their moral community with the goal of fulfilling religious aspirations. The resulting ego-affirming evangelicalism suggests that congregations that accommodate individual “greatness” within a cohesive community will be embraced by creative class workers who seek both inspiration for daily work and consolation for the isolation and fatigue experienced through their occupational challenges. | ||
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