Brands of Faith: Marketing Religion in a Commercial Age
The line between the secular and the sacred is increasingly blurred. Shopping malls have become cathedrals of consumption and religious holidays are marked as much by commercialism as by theological significance. In Brands of Faith, Mara Einstein, Associate Professor of Media Studies at Queens Colle...
| Main Author: | |
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| Format: | Electronic Review |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Oxford Univ. Press
2010
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| In: |
Sociology of religion
Year: 2010, Volume: 71, Issue: 2, Pages: 247-248 |
| Review of: | Brands of faith (London : Routledge, 2008) (Palmer, Ashley)
Brands of faith (London [u.a.] : Routledge, 2008) (Palmer, Ashley) |
| Further subjects: | B
Book review
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| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
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| 520 | |a The line between the secular and the sacred is increasingly blurred. Shopping malls have become cathedrals of consumption and religious holidays are marked as much by commercialism as by theological significance. In Brands of Faith, Mara Einstein, Associate Professor of Media Studies at Queens College, contends that the marketing of religion is contributing to this trend. In the attempt to attract believers and remain culturally relevant, religious institutions use marketing to compete for a voice amid the cultural clutter., Einstein describes the transformation of religion from a product of enlightenment to one of entertainment and enterprise by introducing the concept of “faith brands. | ||
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