Sephora's Starter Witch Kit: Identity Construction through Social Media Protests of Commodified Religion
In late summer 2018, beauty chain Sephora announced the release of a "Starter Witch Kit" in collaboration with fragrance company Pinrose. By September, Sephora announced it was cancelling the product after receiving extensive criticism on social media, particularly from Modern Witches. Thi...
| Main Author: | |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
University of Californiarnia Press
2022
|
| In: |
Nova religio
Year: 2022, Volume: 25, Issue: 3, Pages: 87-112 |
| Standardized Subjects / Keyword chains: | B
Neopaganism
/ Online community
/ Debate
/ Cultural appropriation
/ Commercialization
/ Legitimation
/ Authenticity
/ Religious community
/ Identity development
|
| RelBib Classification: | AD Sociology of religion; religious policy AG Religious life; material religion AZ New religious movements NCE Business ethics ZG Media studies; Digital media; Communication studies |
| Further subjects: | B
Modern Witchcraft
B cultural appropriation B Social media B Twitter B commercialization B Contemporary Paganism B Commodification |
| Online Access: |
Presumably Free Access Volltext (lizenzpflichtig) |