Sephora's Starter Witch Kit: Identity Construction through Social Media Protests of Commodified Religion
In late summer 2018, beauty chain Sephora announced the release of a "Starter Witch Kit" in collaboration with fragrance company Pinrose. By September, Sephora announced it was cancelling the product after receiving extensive criticism on social media, particularly from Modern Witches. Thi...
Main Author: | |
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Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
University of Californiarnia Press
2022
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In: |
Nova religio
Year: 2022, Volume: 25, Issue: 3, Pages: 87-112 |
Standardized Subjects / Keyword chains: | B
Neopaganism
/ Online community
/ Debate
/ Cultural appropriation
/ Commercialization
/ Legitimation
/ Authenticity
/ Religious community
/ Identity development
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RelBib Classification: | AD Sociology of religion; religious policy AG Religious life; material religion AZ New religious movements NCE Business ethics ZG Media studies; Digital media; Communication studies |
Further subjects: | B
Modern Witchcraft
B cultural appropriation B Social media B Twitter B commercialization B Contemporary Paganism B Commodification |
Online Access: |
Presumably Free Access Volltext (lizenzpflichtig) |