Communication across Cultural Barriers
Many of the communication problems now being faced by public health administrators in this country are similar in kind to those met when attempts are made to introduce Western medical techniques to foreign cultures. The abundance of data concerning the experiences of these innovators together with t...
Authors: | ; |
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Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
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Published: |
1961
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In: |
The American catholic sociological review
Year: 1961, Volume: 22, Issue: 4, Pages: 306-313 |
Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
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520 | |a Many of the communication problems now being faced by public health administrators in this country are similar in kind to those met when attempts are made to introduce Western medical techniques to foreign cultures. The abundance of data concerning the experiences of these innovators together with the basic sociological and anthropological concepts relevant to culture change, motivation and communication can be productively applied by public health workers in their attempt to reach and communicate effectively with sub-cultural groups within our own society. The "cultural approach" to communication is viewed in terms of its implications for the specific health and communication problems of Puerto Rican migrants to New York City. | ||
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