Religious Television in Middletown
The frequency of watching religious programs has been explained in terms of differential opportunity, the religious message of televangelists, and the political content of these programs. These explanations were tested using data from a random sample of respondents from the SMSA for Muncie, Indiana,...
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| Format: | Electronic Article |
| Language: | English |
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| Published: |
Sage Publications
1984
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| In: |
Review of religious research
Year: 1984, Volume: 25, Issue: 4, Pages: 303-313 |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| Parallel Edition: | Non-electronic
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| 520 | |a The frequency of watching religious programs has been explained in terms of differential opportunity, the religious message of televangelists, and the political content of these programs. These explanations were tested using data from a random sample of respondents from the SMSA for Muncie, Indiana, the Lynd's Middletown (N=281). It was found that religious preference, age, race, acceptance of Christian Right attitudes, and frequency of prayer had direct effects on frequency of watching religious broadcasts. Education and income had indirect effects. Frequency of watching specifically conservative televangelists was related directly just to two variables: Christian Right attitudes and religious fundamentalism. The paper concludes with a discussion of the different explanations for watching religious television. | ||
| 700 | 1 | |a Johnson, Stephen D. |e VerfasserIn |4 aut | |
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