Contacts, Cognitions, and Conversion: A Rational Choice Approach

This paper presents a rational choice theory of conversion to new religious movements in which conversion is seen as a function of recruits' evaluations of the social and cognitive outcomes of converting relative to not converting. Axioms based on established rational choice, balance, and netwo...

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Bibliographic Details
Authors: Gartrell, C. David (Author) ; Shannon, Zane K. (Author)
Format: Electronic Article
Language:English
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Published: Sage Publications 1985
In: Review of religious research
Year: 1985, Volume: 27, Issue: 1, Pages: 32-48
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