The Religious Television Audience: A Matter of Significance, or Size?
Religious Broadcasters and their critics alike have been guilty of misleading claims as to the actual numbers of Americans who view religious television. Much of this disagreement can be laid to the unreliability of audience research techniques. "Demand characteristics," sampling error, co...
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Sage Publications
1987
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| In: |
Review of religious research
Year: 1987, Volume: 29, Issue: 2, Pages: 135-151 |
| Online Access: |
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