Why Do People Watch Religious TV?: A Uses and Gratifications Approach
This article approaches the viewer of religious television as an "active audience" as defined in uses and gratifications research, and considers the interrelated nature of television user motives and the relationships among television viewing motives and viewing patterns. Recent research i...
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
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| Published: |
Sage Publications
1987
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| In: |
Review of religious research
Year: 1987, Volume: 29, Issue: 2, Pages: 199-210 |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
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| 520 | |a This article approaches the viewer of religious television as an "active audience" as defined in uses and gratifications research, and considers the interrelated nature of television user motives and the relationships among television viewing motives and viewing patterns. Recent research into religious television programming suggests an expansion of the conceptual distinction drawn between ritualized (e.g., habitual) and instrumental (e.g., information-seeking) secular TV usage. While supporting the universality of uses and gratifications assumptions concerning the active media audience, this investigation further emphasizes the selectivity of viewers of this fare. A canonical correlation analysis identified a third distinct pattern of viewing motives among 210 adult viewers of religious television--reactionary television use. | ||
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