Why Do People Watch Religious TV?: A Uses and Gratifications Approach

This article approaches the viewer of religious television as an "active audience" as defined in uses and gratifications research, and considers the interrelated nature of television user motives and the relationships among television viewing motives and viewing patterns. Recent research i...

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Bibliographic Details
Main Author: Abelman, Robert (Author)
Format: Electronic Article
Language:English
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Published: Sage Publications 1987
In: Review of religious research
Year: 1987, Volume: 29, Issue: 2, Pages: 199-210
Online Access: Volltext (lizenzpflichtig)
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