Getting the Word around: A Research Note on Communicating an Evangelistic Crusade

This article reports on a four-wave telephone survey of households in a midwestern metropolitan area prior to, during, and after the staging of a Luis Palau evangelistic crusade in 1990. This social movement has some uniqueness in that it features a leader who is not a well-known figure and has no s...

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Bibliographic Details
Main Author: Swatos, William H. (Author)
Format: Electronic Article
Language:English
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Published: Sage Publications 1991
In: Review of religious research
Year: 1991, Volume: 33, Issue: 2, Pages: 176-185
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Parallel Edition:Non-electronic