A Taxonomy of Church Marketing Strategy Types
Strategy types or groupings provide a unique way of studying strategic issues. An underutilized application of strategic typing is in the nonprofit area, particularly with churches. A major decision area for churches relates to the strategy that determines the programs and ministries for the church...
Authors: | ; |
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Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
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Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
Sage Publications
2004
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In: |
Review of religious research
Year: 2004, Volume: 46, Issue: 2, Pages: 132-149 |
Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
Parallel Edition: | Non-electronic
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