Looking Behind the Scenes in a Religious Cult: Implications for the Study of Conversion

Religious conversion is commonly understood to involve dramatic transformations in personality. “Brainwashing” is a concept widely used in the mass media to account for these changes. This participant observation study of a millennial UFO cult concludes that these apparently dramatic changes result...

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Bibliographic Details
Main Author: Balch, Robert W. (Author)
Format: Electronic Article
Language:English
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Published: [publisher not identified] 1980
In: Sociological analysis
Year: 1980, Volume: 41, Issue: 2, Pages: 137-143
Online Access: Volltext (JSTOR)
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Summary:Religious conversion is commonly understood to involve dramatic transformations in personality. “Brainwashing” is a concept widely used in the mass media to account for these changes. This participant observation study of a millennial UFO cult concludes that these apparently dramatic changes result from rapid learning of roles rather than changes in personality, or even values, beliefs or attitudes.
ISSN:2325-7873
Contains:Enthalten in: Sociological analysis
Persistent identifiers:DOI: 10.2307/3709905