The Everything Cult: Multiphrenic Faith and the QAnon Movement
This article undertakes an analysis of QAnon marketing and metaphysics through a holistic lens of mediatization theory and medium theory. It proposes a means of understanding the movement as an example of mediatization in the sense of a social environment in which behavior comes to resemble the logi...
Main Author: | |
---|---|
Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
Brill
2022
|
In: |
Journal of religion, media and digital culture
Year: 2022, Volume: 11, Issue: 1, Pages: 12-32 |
Standardized Subjects / Keyword chains: | B
QAnon conspiracy theory
/ Quasi-religion
/ New media
/ Marketing
/ Group dynamics
|
RelBib Classification: | AD Sociology of religion; religious policy AE Psychology of religion AZ New religious movements NBL Doctrine of Predestination NBQ Eschatology NCA Ethics RJ Mission; missiology ZG Media studies; Digital media; Communication studies |
Further subjects: | B
Conspiracy
B Extremism B Digital Media B Religion B QAnon conspiracy theory B Marketing |
Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
MARC
LEADER | 00000caa a22000002 4500 | ||
---|---|---|---|
001 | 1823573657 | ||
003 | DE-627 | ||
005 | 20230614172540.0 | ||
007 | cr uuu---uuuuu | ||
008 | 221125s2022 xx |||||o 00| ||eng c | ||
024 | 7 | |a 10.1163/21659214-bja10074 |2 doi | |
035 | |a (DE-627)1823573657 | ||
035 | |a (DE-599)KXP1823573657 | ||
040 | |a DE-627 |b ger |c DE-627 |e rda | ||
041 | |a eng | ||
084 | |a 0 |2 ssgn | ||
100 | 1 | |a Hughes, Brian |e VerfasserIn |4 aut | |
245 | 1 | 4 | |a The Everything Cult: Multiphrenic Faith and the QAnon Movement |
264 | 1 | |c 2022 | |
336 | |a Text |b txt |2 rdacontent | ||
337 | |a Computermedien |b c |2 rdamedia | ||
338 | |a Online-Ressource |b cr |2 rdacarrier | ||
520 | |a This article undertakes an analysis of QAnon marketing and metaphysics through a holistic lens of mediatization theory and medium theory. It proposes a means of understanding the movement as an example of mediatization in the sense of a social environment in which behavior comes to resemble the logic of the media, and mediatization in the sense of an institution—that is, the Q movement as a media entity operating as a social agent in the world at large. It will be argued that the specific character of these mediatizations comes about partly—and perhaps largely—as a consequence of the technical affordances of key digital platforms through which QAnon conspiracy culture spreads. The marketing of the QAnon faith-brand is both strategic and decentralized. It comes about as both the result of conscious planning by key figures within the movement and the emergent consequence of countless would-be marketers’ efforts (both true believers and cynics). The speed, anonymity, and ephemerality of the 8chan and 8kun imageboards favor the cryptic, rapid-fire messages which characterized Q’s writing. The collective anonymity and anonymous collectivity fostered by the design and engineering of online messageboards like 8chan and 8kun () likewise fostered a social environment of mass anonymous exegesis. Simultaneously, the entrepreneurial design and engineering (and ideology) of social media platforms intersect with this anonymous collectivity to produce a class of “Q-fluencers,” individuals who market the QAnon conspiracy theory, its politics and metaphysics, as a lifestyle brand—and who market themselves as Q-based brand-personalities. Through this analysis, this article aims to shed light on the socio-technical conditions out of which Q arose and to critique the assumptions of digital ideology which produce technologies and use-behaviors amenable to extremist swindles such as QAnon. | ||
650 | 4 | |a Extremism | |
650 | 4 | |a Conspiracy | |
650 | 4 | |a QAnon | |
650 | 4 | |a Religion | |
650 | 4 | |a Marketing | |
650 | 4 | |a Digital Media | |
652 | |a AD:AE:AZ:NBL:NBQ:NCA:RJ:ZG | ||
689 | 0 | 0 | |d s |0 (DE-588)1252808445 |0 (DE-627)1794517685 |2 gnd |a QAnon |
689 | 0 | 1 | |d s |0 (DE-588)4198188-1 |0 (DE-627)105190683 |0 (DE-576)210120312 |2 gnd |a Religionsersatz |
689 | 0 | 2 | |d s |0 (DE-588)4196910-8 |0 (DE-627)104456221 |0 (DE-576)210111151 |2 gnd |a Neue Medien |
689 | 0 | 3 | |d s |0 (DE-588)4037589-4 |0 (DE-627)104364246 |0 (DE-576)209025417 |2 gnd |a Marketing |
689 | 0 | 4 | |d s |0 (DE-588)4022392-9 |0 (DE-627)10630917X |0 (DE-576)208943374 |2 gnd |a Gruppendynamik |
689 | 0 | |5 (DE-627) | |
773 | 0 | 8 | |i Enthalten in |t Journal of religion, media and digital culture |d Leiden : Brill, 2012 |g 11(2022), 1, Seite 12-32 |h Online-Ressource |w (DE-627)890444412 |w (DE-600)2897232-6 |w (DE-576)489794327 |x 2165-9214 |7 nnns |
773 | 1 | 8 | |g volume:11 |g year:2022 |g number:1 |g pages:12-32 |
856 | 4 | 0 | |u https://doi.org/10.1163/21659214-bja10074 |x Resolving-System |z lizenzpflichtig |3 Volltext |
856 | 4 | 0 | |u https://brill.com/abstract/journals/rmdc/11/1/article-p12_002.xml |x Verlag |z lizenzpflichtig |3 Volltext |
935 | |a mteo | ||
951 | |a AR | ||
ELC | |a 1 | ||
ITA | |a 1 |t 1 | ||
LOK | |0 000 xxxxxcx a22 zn 4500 | ||
LOK | |0 001 4219261818 | ||
LOK | |0 003 DE-627 | ||
LOK | |0 004 1823573657 | ||
LOK | |0 005 20230614172540 | ||
LOK | |0 008 221125||||||||||||||||ger||||||| | ||
LOK | |0 035 |a (DE-Tue135)IxTheo#2022-11-24#C0729AE2D1680BC48E1D8036DAE4CCB48FC956A3 | ||
LOK | |0 040 |a DE-Tue135 |c DE-627 |d DE-Tue135 | ||
LOK | |0 092 |o n | ||
LOK | |0 852 |a DE-Tue135 | ||
LOK | |0 852 1 |9 00 | ||
LOK | |0 935 |a ixzs |a zota | ||
LOK | |0 936ln |0 1442043016 |a AD | ||
LOK | |0 936ln |0 1442043024 |a AE | ||
LOK | |0 936ln |0 1442043326 |a AZ | ||
LOK | |0 936ln |0 1442052368 |a NBL | ||
LOK | |0 936ln |0 1442052449 |a NBQ | ||
LOK | |0 936ln |0 1442052465 |a NCA | ||
LOK | |0 936ln |0 1442053240 |a RJ | ||
LOK | |0 936ln |0 1764172264 |a ZG | ||
ORI | |a SA-MARC-ixtheoa001.raw | ||
REL | |a 1 | ||
STA | 0 | 0 | |a Group dynamics,Social groups,Marketing,New media,Digital media,QAnon conspiracy theory,Quasi-religion,Parareligious movement,Ersatz religion,Religion,Religion in literature,Religions,Religion |
STB | 0 | 0 | |a Dynamique de groupe,Marketing,Mercatique,Mercatique,Marketing,Nouveaux médias,Religion de substitution,Religion,Religions,Religion |
STC | 0 | 0 | |a Dinámica grupal,Marketing,Nuevos medios digitales,Religión sustituta,Religión,Religión,Religión |
STD | 0 | 0 | |a Dinamica di gruppo,Marketing,Nuovi media,Media digitali,Media digitali,Religione sostitutiva,Religione,Religione,Religione |
STE | 0 | 0 | |a 准宗教,类宗教,宗教,宗教,巿场营销,营销,巿场营销,新媒体,群体动力学 |
STF | 0 | 0 | |a 准宗教,類宗教,宗教,宗教,巿場營銷,營銷,巿場行銷,新媒體,群體動力學 |
STG | 0 | 0 | |a Dinâmica grupal,Marketing,Novos meios digitais,Religião substituta,Religião,Religião |
STH | 0 | 0 | |a Динамика группы,Замещение религии,Маркетинг,Новые медиа,Религия,Религия (мотив) |
STI | 0 | 0 | |a Δυναμική της ομάδας,Θρησκεία,Θρησκεία (μοτίβο),Μάρκετινγκ,Marketing,Νέα Μέσα,Ψηφιακά Μέσα,Υποκατάστατο της θρησκείας |
SUB | |a REL | ||
SYE | 0 | 0 | |a Religion,Mystik,Mythologie , Absatzwirtschaft,Konsumgütermarketing,Marketingpolitik,Verbrauchsgütermarketing,Absatzpolitik,Absatzplanung,Verkaufsplanung,Absatzwirtschaft,Konsumgütermarketing,Marketingpolitik,Verbrauchsgut,Verbrauchsgütermarketing,Absatzpolitik,Absatzplanung,Verkaufsplanung |
SYG | 0 | 0 | |a Ersatzreligion,Verkappte Religion,Quasireligion , Digitale Medien , Absatzwirtschaft,Konsumgütermarketing,Marketingpolitik,Verbrauchsgütermarketing,Absatzpolitik,Absatzplanung,Verkaufsplanung,Absatzwirtschaft,Konsumgütermarketing,Marketingpolitik,Verbrauchsgut,Verbrauchsgütermarketing,Absatzpolitik,Absatzplanung,Verkaufsplanung , Gruppe,Gruppenprozess |