Kult-Marketing: die neuen Götter des Marktes
Contributors: | ; |
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Format: | Print Book |
Language: | German |
Subito Delivery Service: | Order now. |
Check availability: | HBZ Gateway |
WorldCat: | WorldCat |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
Düsseldorf
ECON-Verlag
1995
|
In: | Year: 1995 |
Standardized Subjects / Keyword chains: | B
Marketing
/ Value shift
B Brand name policy / Consumer behavior / Style of life |
Further subjects: | B
Marketing
Social aspects
B Popular Culture B Konsum B Advertising Social aspects B The Postmodern B Market economy B Capitalism B Marketing |
Online Access: |
Inhaltsverzeichnis (Verlag) |