Promotional Tool of Marketing: An Islamic Perspective
Promotional tools of marketing, (e.g., personal selling, advertising, sales promotion, public relations, promotional games as well as contests), play a key role in creating consumer awareness about the qualities of various products and services available on the market, and can go a long way in contr...
| Authors: | ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
1996
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| In: |
Intellectual discourse
Year: 1996, Volume: 4, Issue: 1&2 |
| Online Access: |
Volltext (lizenzpflichtig) |