Promotional Tool of Marketing: An Islamic Perspective

Promotional tools of marketing, (e.g., personal selling, advertising, sales promotion, public relations, promotional games as well as contests), play a key role in creating consumer awareness about the qualities of various products and services available on the market, and can go a long way in contr...

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Bibliographic Details
Authors: Anwar, Muhammad (Author) ; Saeed, Mohammad (Author)
Format: Electronic Article
Language:English
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Published: 1996
In: Intellectual discourse
Year: 1996, Volume: 4, Issue: 1&2
Online Access: Volltext (lizenzpflichtig)