Global Communication and Cultural Desensitisation: Repackaging Western Values for Non-Western Markets
Global communication is widely perceived as an instrument to disseminate Western values in the developing world. The "Wheel of Fortune" and "Who Wants to be a Millionnaire" licensed to Malaysian Television stations, though the language and the word puzzles were localised, carried...
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
[publisher not identified]
2008
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| In: |
Intellectual discourse
Year: 2008, Volume: 16, Issue: 1 |
| Online Access: |
Volltext (lizenzpflichtig) |