A framework for Islamic advertising: Using Lavidge and Steiner’s hierarchy of effects model
Lavidge and Steiner’s (1961) hierarchy of effects model has strengths in its pragmatism and clarity. It outlines the series of steps consumers take with the purchase of products being the final step. The steps are related to the cognitive, affective and conative components of psychology. Advertisers...
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
[publisher not identified]
2016
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| In: |
Intellectual discourse
Year: 2016, Volume: 24, Issue: 2 |
| Online Access: |
Volltext (lizenzpflichtig) |