An approach to Islamic consumerism and its implications on marketing mix
This paper discusses consumerism movement from the Islamic pointof view, which implies that all the marketing activities should be done in orderto satisfy the consumers while adhering to the tenets of Islamic ethical system.In line with this, the paper then discusses the significance and practicalit...
| Authors: | ; ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
[publisher not identified]
2017
|
| In: |
Intellectual discourse
Year: 2017, Volume: 25, Issue: 1 |
| Online Access: |
Volltext (lizenzpflichtig) |