Nachrichten tanzen?: Journalismus auf TikTok
TikTok, the most downloaded app worldwide, is also used in serious journalism. In a qualitative content analysis, the TikTok presences of four media outlets were classified, interpreted, and compared in terms of content, reach and user interaction. In addition, people behind these TikTok accounts...
| Main Author: | |
|---|---|
| Format: | Electronic Article |
| Language: | German |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Nomos
2023
|
| In: |
Communicatio socialis
Year: 2023, Volume: 56, Issue: 1, Pages: 63-75 |
| Standardized Subjects / Keyword chains: | B
TikTok
/ Journalism
/ Tagesgeschehen
|
| RelBib Classification: | ZG Media studies; Digital media; Communication studies |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
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| 520 | |a TikTok, the most downloaded app worldwide, is also used in serious journalism. In a qualitative content analysis, the TikTok presences of four media outlets were classified, interpreted, and compared in terms of content, reach and user interaction. In addition, people behind these TikTok accounts were interviewed. Anna Metzentin from "Tagesschau" (ARD), Patrick Swanson from "Zeit im Bild" (ORF), Lisa Stadler from the Austrian "Der Standard" and Matilda Boseley from "Guardian Australia" provided insights into their work. Their social media strategy is to reach a young target group on a platform they are familiar with and to provide solid journalistic information. Thereby, different means and emphases become noticeable. | ||
| 520 | |a TikTok, die meistheruntergeladene App weltweit, wird auch in seriösem Journalismus genutzt. In einer qualitativen Inhaltsanalyse wurden die TikTok-Auftritte von vier Medienhäusern hinsichtlich Inhalt, Reichweite und Userinteraktion eingeordnet, interpretiert und miteinander verglichen. Zudem wurden Personen befragt, die hinter diesen TikTok-Accounts stehen. Anna Metzentin von der "Tagesschau" (ARD), Patrick Swanson von der "Zeit im Bild" (ORF), Lisa Stadler vom österreischischen "Der Standard" und Matilda Boseley vom "Guardian Australia" gaben Einblicke in ihre Arbeit. Ihre Social-Media-Strategie lautet: Eine junge Zielgruppe soll auf der ihr vertrauten Plattform erreicht und solide journalistisch informiert werden. Dabei werden allerdings unterschiedliche Mittel und Schwerpunkte deutlich. | ||
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