Charitable Donation Motives of Wealthy Chinese—A Content Analysis Based on 66 Chinese Philanthropists
Based on Chinese cultural psychology and multi-disciplinary theoretical system, this study establishes an analytical framework of wealthy people’s charitable donation motives. It takes the donation behavior of 66 philanthropists as the research object to discuss charitable donation motives of wealth...
| Authors: | ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
David Publishing Company
2020
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| In: |
Cultural and religious studies
Year: 2020, Volume: 8, Issue: 8, Pages: 473-491 |
| Further subjects: | B
Content Analysis
B philanthropy motives B donation behavior |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
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| 520 | |a Based on Chinese cultural psychology and multi-disciplinary theoretical system, this study establishes an analytical framework of wealthy people’s charitable donation motives. It takes the donation behavior of 66 philanthropists as the research object to discuss charitable donation motives of wealthy people. Through analyzing the content and text of 172 interviews and donation reports, this study verifies the unique influence of acquaintances’ charitable motives in Chinese local culture, moral motives in Confucian culture, benevolent people’s love for others, self-promotion, collectivism and patriotism, and differential love on charitable donations of rich Chinese. This study concluded that the donation motives of wealthy Chinese mainly consist of 10 categories, such as expressing appreciation and gratitude, becoming a super representative of philanthropy cause, pursuit of the meaning and value of life, promoting social justice, inheriting the family wealth and family spirit, taking the social responsibility of Chinese entrepreneurs, driving more people to participate in philanthropy cause, improving the welfare of others, acquiring the exchange interests, and due to peer pressure. This research enriches the connotation of "Chinese philanthropy motivation" and discusses the characteristics of philanthropy motives in Chinese context, which can provide reference for improving the donation incentive policies and charitable organization’s fundraising activities. | ||
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