The Shortest Way to a Nation’s Heart: Culinary Diplomacy Patterns Among Egyptians
Savoring food is capable of triggering tangible and vivid emotional interactions that transcend language and geographical boundaries. Culinary diplomacy represents one of the most enthusiastic instruments of cultural diplomacy. Culinary diplomacy, gastrodiplomacy under certain contexts, is outlined...
| Authors: | ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
David Publishing Company
2020
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| In: |
Cultural and religious studies
Year: 2020, Volume: 8, Issue: 9, Pages: 498-509 |
| Further subjects: | B
Public diplomacy
B culinary diplomacy B nation-branding B soft |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
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| 520 | |a Savoring food is capable of triggering tangible and vivid emotional interactions that transcend language and geographical boundaries. Culinary diplomacy represents one of the most enthusiastic instruments of cultural diplomacy. Culinary diplomacy, gastrodiplomacy under certain contexts, is outlined as using food and national cuisine to create multicultural connections, with the aim of improving communication and long-term cultural understanding. Research on Egyptian youth’s acculturation with respect to food attitudes, habits, and environment is very limited. Hence, this study examines the role of culinary diplomacy as a public diplomacy instrument aiming to enhance foreign publics’ perceptions. This study analyzes the usage of culinary diplomacy as a means to develop an edible nation-brand, reflected in foreign publics’ behavior, perceptions, and consumption patterns. A quantitative survey has been distributed among Egyptians to assess and evaluate their perception, attitude, and behavior towards the use of food as a public diplomacy tool and its tagged symbolic connotations, ideas, values, identities, and behavior. | ||
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