A TRIPOD NEXUS OF PRINCIPLES IN ADVERTISING AND CHRISTIANEDUCATION

Weliveinaworldofcrossfertilizationofideasandintegration.ChristianEducationhasalotincommonwithMassCommunicationandviceversa.PerhapsifChristianEducatorsandAdvertisersrealizedhowmuchtheyhaveincommon,theirmessagewouldbebetterdeliveredbythemandreceivedbyothers.Focusingonlanguage(thebedrockofallcommunicat...

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Bibliographic Details
Authors: Ayo-Obiremi, IfeKristi (Author) ; Ayo-Obiremi, Olusola (Author)
Format: Print Article
Language:English
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Published: Mayanjuola Publ 2021
In: Religions' educator
Year: 2021, Volume: 20, Issue: 1, Pages: 42-53
Description
Summary:Weliveinaworldofcrossfertilizationofideasandintegration.ChristianEducationhasalotincommonwithMassCommunicationandviceversa.PerhapsifChristianEducatorsandAdvertisersrealizedhowmuchtheyhaveincommon,theirmessagewouldbebetterdeliveredbythemandreceivedbyothers.Focusingonlanguage(thebedrockofallcommunication),repetitionandcreativityusedtodisseminateinformationonCoronaVirusintheearlystagesofthepandemicinMarch-April2020;thewritersdrawsimilaritiesbetweenprinciplesinadvertisementinMassCommunicationandChristianEducationleveragingonfindingsfromresponsesof246adultrespondentstotheirresearcher-designedquestionnaireand proffer recommendations for professionals in both fields of specialisation.
ISSN:1115-5035
Contains:Enthalten in: National Association for the Study of Religions and Education, Religions' educator