REEXAMINING THE METHODOLOGY OF DA'WAH UTILISED BY PROPHET MUHAMMAD (PEACE BE UPON HIM) WITHIN THE CONTEXT OF SOCIAL MEDIA: A CONTEMPORARY PERSPECTIVE
The objective of this study is to examine the contemporary approaches to Da'wah methodology in Malaysia. This study undertook an examination of the impact of social media platforms on conversion rates within the context of the Da'wah methodology. The use of a quantitative approach is imple...
Authors: | ; |
---|---|
Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
University of Innsbruck in cooperation with the John Hick Centre for Philosophy of Religion at the University of Birmingham
2023
|
In: |
European journal for philosophy of religion
Year: 2023, Volume: 15, Issue: 2, Pages: 347-373 |
Further subjects: | B
Social Media Platform
B Frequency of Exposure B Content Type B Follow-Up Interactions B Conversion Rate B Da’wah B Duration of Exposure |
Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
MARC
LEADER | 00000naa a22000002 4500 | ||
---|---|---|---|
001 | 1866212710 | ||
003 | DE-627 | ||
005 | 20231018123323.0 | ||
007 | cr uuu---uuuuu | ||
008 | 231018s2023 xx |||||o 00| ||eng c | ||
024 | 7 | |a 10.24204/ejpr.2023.4203 |2 doi | |
035 | |a (DE-627)1866212710 | ||
035 | |a (DE-599)KXP1866212710 | ||
040 | |a DE-627 |b ger |c DE-627 |e rda | ||
041 | |a eng | ||
084 | |a 0 |2 ssgn | ||
100 | 1 | |a Zahid, Hafsa |e VerfasserIn |4 aut | |
245 | 1 | 0 | |a REEXAMINING THE METHODOLOGY OF DA'WAH UTILISED BY PROPHET MUHAMMAD (PEACE BE UPON HIM) WITHIN THE CONTEXT OF SOCIAL MEDIA: A CONTEMPORARY PERSPECTIVE |
264 | 1 | |c 2023 | |
336 | |a Text |b txt |2 rdacontent | ||
337 | |a Computermedien |b c |2 rdamedia | ||
338 | |a Online-Ressource |b cr |2 rdacarrier | ||
520 | |a The objective of this study is to examine the contemporary approaches to Da'wah methodology in Malaysia. This study undertook an examination of the impact of social media platforms on conversion rates within the context of the Da'wah methodology. The use of a quantitative approach is implemented through the application of a cross-sectional research design. A questionnaire survey was devised to gather data from Islamic scholars residing in Malaysia. Questionnaires were disseminated to Islamic scholars using social media platforms. A total of 155 valid responses were collected to investigate the impact of social media on conversion rates. The study focused on various factors including content type, frequency of exposure, duration of exposure, and follow-up interactions. The findings obtained from the application of Structural Equation Modelling (SEM) indicate that social media platforms play a significant role in increasing the conversion rate of individuals from different religious backgrounds to Islam. The impact of social media on content type, frequency of exposure, duration of exposure, and follow-up interactions is generally perceived as positive, as it tends to enhance the likelihood of conversion rates. This research holds practical significance for Islamic scholars seeking to enhance conversion rates using diverse social media platforms | ||
601 | |a Methodologie | ||
601 | |a Prophet | ||
601 | |a Social Media | ||
650 | 4 | |a Content Type | |
650 | 4 | |a Conversion Rate | |
650 | 4 | |a Da’wah | |
650 | 4 | |a Duration of Exposure | |
650 | 4 | |a Follow-Up Interactions | |
650 | 4 | |a Frequency of Exposure | |
650 | 4 | |a Social Media Platform | |
700 | 1 | |a Kassim, Sayyid Buhar Musal |e VerfasserIn |4 aut | |
773 | 0 | 8 | |i Enthalten in |t European journal for philosophy of religion |d Innsbruck : University of Innsbruck in cooperation with the John Hick Centre for Philosophy of Religion at the University of Birmingham, 2009 |g 15(2023), 2, Seite 347-373 |h Online-Ressource |w (DE-627)718600770 |w (DE-600)2659606-4 |w (DE-576)477533728 |7 nnns |
773 | 1 | 8 | |g volume:15 |g year:2023 |g number:2 |g pages:347-373 |
856 | 4 | 0 | |u https://doi.org/10.24204/ejpr.2023.4203 |x Resolving-System |z lizenzpflichtig |3 Volltext |
856 | 4 | 0 | |u https://www.philosophy-of-religion.eu/index.php/ejpr/article/view/4203 |x Verlag |z lizenzpflichtig |3 Volltext |
951 | |a AR | ||
ELC | |a 1 | ||
LOK | |0 000 xxxxxcx a22 zn 4500 | ||
LOK | |0 001 4392050599 | ||
LOK | |0 003 DE-627 | ||
LOK | |0 004 1866212710 | ||
LOK | |0 005 20231018123218 | ||
LOK | |0 008 231018||||||||||||||||ger||||||| | ||
LOK | |0 040 |a DE-Tue135 |c DE-627 |d DE-Tue135 | ||
LOK | |0 092 |o n | ||
LOK | |0 852 |a DE-Tue135 | ||
LOK | |0 852 1 |9 00 | ||
LOK | |0 935 |a ixzs |a ixzo | ||
ORI | |a SA-MARC-ixtheoa001.raw | ||
REL | |a 1 | ||
SUB | |a REL |