Understanding Religious-Organizational Marketization: the Case of the United States Mainline
Past decades have witnessed an accelerating proliferation of managerial and market-associated discourses and imperatives across the traditional religious-organizational field. Based on theoretical perspectives on marketization, this article outlines a general analytical framework by which to approac...
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
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| Published: |
Oxford University Press
2022
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| In: |
Journal of the American Academy of Religion
Year: 2022, Volume: 90, Issue: 4, Pages: 815-835 |
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Volltext (kostenfrei) |
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| 520 | |a Past decades have witnessed an accelerating proliferation of managerial and market-associated discourses and imperatives across the traditional religious-organizational field. Based on theoretical perspectives on marketization, this article outlines a general analytical framework by which to approach, empirically investigate, and understand processes of organizational marketization as they unfold in contemporary religious-organizational settings. As illustrated by more recent developments among the Protestant mainline denominations in the United States, the article (1) provides a general sociological explanation for the primary reasons why processes of organizational marketization have been set in motion within the US mainline; (2) outlines the main ways and means by which such processes have tended to unfold; and (3) accounts for their main practical effects on current mainline organizational cultures and working routines. | ||
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