Understanding Religious-Organizational Marketization: the Case of the United States Mainline

Past decades have witnessed an accelerating proliferation of managerial and market-associated discourses and imperatives across the traditional religious-organizational field. Based on theoretical perspectives on marketization, this article outlines a general analytical framework by which to approac...

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Bibliographic Details
Main Author: Moberg, Marcus 1978- (Author)
Format: Electronic Article
Language:English
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Published: Oxford University Press 2022
In: Journal of the American Academy of Religion
Year: 2022, Volume: 90, Issue: 4, Pages: 815-835
Online Access: Volltext (kostenfrei)