Advertising and meaningful stories
Starting from the premise that contemporary advertising is defined by a "literary turn", the paper proposes an investigation of the advertising stories from the perspective of Mircea Eliade’s theory of the sacred and the profane. In the first part of the paper, I focus on the concept of st...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
[publisher not identified]
2021
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| In: |
Journal for the study of religions and ideologies
Year: 2021, Volume: 20, Issue: 59, Pages: 95-107 |
| Further subjects: | B
Myth
B Storytelling B Profane B Mircea Eliade B Sacred B Branding B Advertising |
| Online Access: |
Volltext (kostenfrei) |