Death and advertising

The new context of culture built on communication opens us to a horizon in which advertising instrumentalizes existential concepts for specific purposes of commercial communication. Contemporary human beings build an alternative to traditional religious experiences, which they put under the sign of...

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Bibliographic Details
Authors: Frunza, Mihaela (Author) ; Frunză, Sandu 1966- (Author)
Format: Electronic Article
Language:English
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Published: [publisher not identified] 2021
In: Journal for the study of religions and ideologies
Year: 2021, Volume: 20, Issue: 60, Pages: 48-61
Further subjects:B SYMBOLIC COMMUNICATION
B Violence
B advertising languages
B Death
B existential languages
B instrumentalization of death
B Advertising
B Religiosity
B everyday spirituality
Online Access: Volltext (kostenfrei)