An exploration of the embedding of ritual behavior in advertising texts
This article analyzes, drawing on conceptual tools from communication philosophy and cultural anthropology, the integration of ritual behavior into advertising texts. The first part of the paper presents a general approach to the presence of ritual behaviors in promotional communication. Next, a con...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
[publisher not identified]
2023
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| In: |
Journal for the study of religions and ideologies
Year: 2023, Volume: 22, Issue: 65, Pages: 175-184 |
| Further subjects: | B
Liminality
B Ritual B brand storytelling B brand archetype B Gillette B Advertising |
| Online Access: |
Volltext (kostenfrei) |