The Rhetoric of Ghanaian Religious Communication

This paper examines the rhetoric of Ghana’s religious communication. Meta-analysis of the rhetorical situation of Ghanaian religious communication was conducted to examine how rhetoric has been used in Ghanaian society. Thus, the paper analyzed the effectiveness of religious rhetoric as a tool for r...

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Bibliographic Details
Main Author: Gyekye, Daniel Appiah (Author)
Format: Electronic Article
Language:English
Check availability: HBZ Gateway
Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Published: 2024
In: Journal of religion in Africa
Year: 2024, Volume: 54, Issue: 4, Pages: 441-464
Standardized Subjects / Keyword chains:B Ghana / Religious institution / Communication / Rhetoric / Semiotics / Christianity / Media / Colonialism
RelBib Classification:AD Sociology of religion; religious policy
AG Religious life; material religion
CH Christianity and Society
KBN Sub-Saharan Africa
RA Practical theology
ZG Media studies; Digital media; Communication studies
Further subjects:B Religious Communication
B Religion
B modes of rhetoric
B Semiotics
B Colonization
Online Access: Volltext (lizenzpflichtig)
Volltext (lizenzpflichtig)

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520 |a This paper examines the rhetoric of Ghana’s religious communication. Meta-analysis of the rhetorical situation of Ghanaian religious communication was conducted to examine how rhetoric has been used in Ghanaian society. Thus, the paper analyzed the effectiveness of religious rhetoric as a tool for religious propagation. It examined various forms of communication such as preaching, singing, dancing and selling of souvenirs in churches from the perspective of rhetoric. The theoretical framework included popular varieties of rhetoric, religious communication, content analysis of the rhetoric of religious situations in Ghana, and a semiotic analysis of souvenirs sold by some Ghanaian pastors. Suppression, avoidance, adjustment, and accommodation were examined as rhetorical tools of religious control. The study also postulated that religion and communication through the media are interwoven due to the rhetorical aspects that bind the two concepts in shaping the authority, dominance and ideologies of religious identities in Ghana. 
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