Essentials of marketing management
Authors: | ; |
---|---|
Format: | Print Book |
Language: | English |
Subito Delivery Service: | Order now. |
Check availability: | HBZ Gateway |
WorldCat: | WorldCat |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
London New York
Routledge
2011
|
In: | Year: 2011 |
Standardized Subjects / Keyword chains: | B
Marketing management
|
Further subjects: | B
Marketing
Management
B Textbook B Marketing management B Marketing |
Online Access: |
Inhaltsbeschreibung Table of Contents |
MARC
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109 | |a Lancaster, Geoffrey 1938- |a Lancaster, Geoffrey A. 1938- |a Lancaster, Geoffrey Alan 1938- |a Lancaster, Geoff 1938- | ||
245 | 1 | 0 | |a Essentials of marketing management |c Geoff Lancaster and Lester Massingham |
263 | |a 1009 | ||
264 | 1 | |a London |a New York |b Routledge |c 2011 | |
300 | |a XXV, 524 S |b graph. Darst. | ||
336 | |a Text |b txt |2 rdacontent | ||
337 | |a ohne Hilfsmittel zu benutzen |b n |2 rdamedia | ||
338 | |a Band |b nc |2 rdacarrier | ||
500 | |a Includes bibliographical references and index | ||
505 | 8 | 0 | |a Development of a strategic approach to marketing -- Markets and customers : consumer and organizational buyer behaviour and marketing strategy -- Markets and customers : market boundaries; target marketing -- Product and innovation strategies -- Pricing strategies -- Channels of distribution and logistics -- Communications -- Selling -- Customer care and relationship marketing -- Direct marketing -- Sales forecasting -- Marketing information systems and research -- Analyzing the environment (opportunities and threats) and appraising resources (strengths and weaknesses) -- Evaluating and controlling strategic marketing -- Strategic marketing planning tools -- Global marketing -- Services marketing and not-for-profit marketing. |
601 | |a Essentia | ||
650 | 7 | |8 1.1\x |a Marketing |0 (DE-627)091376297 |0 (DE-2867)12766-3 |2 stw | |
650 | 7 | |8 1.2\x |a Marketingmanagement |0 (DE-627)091376319 |0 (DE-2867)12770-5 |2 stw | |
650 | 0 | |a Marketing |x Management | |
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776 | 1 | |z 9780203847206 | |
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REL | |a 1 | ||
STA | 0 | 0 | |a Marketing,Marketing management |
STB | 0 | 0 | |a Marketing management,Gestion du marketing,Gestion du marketing,Marketing,Mercatique,Mercatique,Marketing |
STC | 0 | 0 | |a Gestión de marketing,Marketing |
STD | 0 | 0 | |a Marketing,Marketing management |
STE | 0 | 0 | |a 巿场营销,营销,巿场营销 |
STF | 0 | 0 | |a 巿場營銷,營銷,巿場行銷 |
STG | 0 | 0 | |a Gestão de marketing,Marketing |
STH | 0 | 0 | |a Маркетинг,Маркетинговый менеджмент |
STI | 0 | 0 | |a Διαχείριση μάρκετινγκ,Μάρκετινγκ,Marketing |
SUB | |a REL | ||
SYE | 0 | 0 | |a Absatzwirtschaft,Konsumgütermarketing,Marketingpolitik,Verbrauchsgütermarketing,Absatzpolitik,Absatzplanung,Verkaufsplanung,Absatzwirtschaft,Konsumgütermarketing,Marketingpolitik,Verbrauchsgut,Verbrauchsgütermarketing,Absatzpolitik,Absatzplanung,Verkaufsplanung , Marketing-Management , Absatzwirtschaft,Konsumgütermarketing,Marketingpolitik,Verbrauchsgütermarketing,Absatzpolitik,Absatzplanung,Verkaufsplanung,Absatzwirtschaft,Konsumgütermarketing,Marketingpolitik,Verbrauchsgut,Verbrauchsgütermarketing,Absatzpolitik,Absatzplanung,Verkaufsplanung |
SYG | 0 | 0 | |a Marketing-Management |