Essentials of marketing management
| Authors: | ; |
|---|---|
| Format: | Print Book |
| Language: | English |
| Subito Delivery Service: | Order now. |
| Check availability: | HBZ Gateway |
| WorldCat: | WorldCat |
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
London New York
Routledge
2011
|
| In: | Year: 2011 |
| Standardized Subjects / Keyword chains: | B
Marketing management
|
| Further subjects: | B
Marketing
Management
B Textbook B Marketing management B Marketing |
| Online Access: |
Inhaltsbeschreibung Table of Contents |
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| 109 | |a Lancaster, Geoffrey 1938- |a Lancaster, Geoffrey A. 1938- |a Lancaster, Geoffrey Alan 1938- |a Lancaster, Geoff 1938- | ||
| 245 | 1 | 0 | |a Essentials of marketing management |c Geoff Lancaster and Lester Massingham |
| 263 | |a 1009 | ||
| 264 | 1 | |a London |a New York |b Routledge |c 2011 | |
| 300 | |a XXV, 524 S |b graph. Darst. | ||
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a ohne Hilfsmittel zu benutzen |b n |2 rdamedia | ||
| 338 | |a Band |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 505 | 8 | 0 | |a Development of a strategic approach to marketing -- Markets and customers : consumer and organizational buyer behaviour and marketing strategy -- Markets and customers : market boundaries; target marketing -- Product and innovation strategies -- Pricing strategies -- Channels of distribution and logistics -- Communications -- Selling -- Customer care and relationship marketing -- Direct marketing -- Sales forecasting -- Marketing information systems and research -- Analyzing the environment (opportunities and threats) and appraising resources (strengths and weaknesses) -- Evaluating and controlling strategic marketing -- Strategic marketing planning tools -- Global marketing -- Services marketing and not-for-profit marketing. |
| 601 | |a Essentia | ||
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| 650 | 7 | |8 1.2\x |a Marketingmanagement |0 (DE-627)091376319 |0 (DE-2867)12770-5 |2 stw | |
| 650 | 0 | |a Marketing |x Management | |
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| ORI | |a SA-MARC-ixtheo_oa001.raw | ||
| REL | |a 1 | ||
| STA | 0 | 0 | |a Marketing,Marketing management |
| STB | 0 | 0 | |a Marketing management,Gestion du marketing,Gestion du marketing,Marketing,Mercatique,Mercatique,Marketing |
| STC | 0 | 0 | |a Gestión de marketing,Marketing |
| STD | 0 | 0 | |a Marketing,Marketing management |
| STE | 0 | 0 | |a 巿场营销,营销,巿场营销 |
| STF | 0 | 0 | |a 巿場營銷,營銷,巿場行銷 |
| STG | 0 | 0 | |a Gestão de marketing,Marketing |
| STH | 0 | 0 | |a Маркетинг,Маркетинговый менеджмент |
| STI | 0 | 0 | |a Διαχείριση μάρκετινγκ,Μάρκετινγκ,Marketing |
| SUB | |a REL | ||
| SYE | 0 | 0 | |a Absatzwirtschaft,Konsumgütermarketing,Marketingpolitik,Verbrauchsgütermarketing,Absatzpolitik,Absatzplanung,Verkaufsplanung,Absatzwirtschaft,Konsumgütermarketing,Marketingpolitik,Verbrauchsgut,Verbrauchsgütermarketing,Absatzpolitik,Absatzplanung,Verkaufsplanung , Marketing-Management , Absatzwirtschaft,Konsumgütermarketing,Marketingpolitik,Verbrauchsgütermarketing,Absatzpolitik,Absatzplanung,Verkaufsplanung,Absatzwirtschaft,Konsumgütermarketing,Marketingpolitik,Verbrauchsgut,Verbrauchsgütermarketing,Absatzpolitik,Absatzplanung,Verkaufsplanung |
| SYG | 0 | 0 | |a Marketing-Management |