The digital innovation playbook: creating a transformative customer experience

"The first half The Digital Media Innovation Playbook provides comprehensive case examples of how organizations both large and small have deployed Real Open methodologies to grow both sales and profit. The case examples will include well-known companies like Word Press, Autodesk, Cisco, just to...

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Bibliographic Details
Main Author: Webb, Nicholas J. 1958- (Author)
Format: Print Book
Language:English
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Fernleihe:Fernleihe für die Fachinformationsdienste
Published: Hoboken, NJ Wiley c 2011
In:Year: 2011
Standardized Subjects / Keyword chains:B Digitalization / Innovation management
Further subjects:B Digital Media Economic aspects
B Case study
B Business enterprises Technological innovations
B Digitale Güter
B Enterprise
B Business enterprises Computer networks
B Technological innovations Economic aspects
B Technical advancement
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