Brands of faith: marketing religion in a commercial age
In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths hav...
| Auteur principal: | |
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| Type de support: | Électronique Livre |
| Langue: | Anglais |
| Service de livraison Subito: | Commander maintenant. |
| Vérifier la disponibilité: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Publié: |
London
Routledge
2008
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| Dans: | Année: 2008 |
| Recensions: | Brands of Faith: Marketing Religion in a Commercial Age (2010) (Palmer, Ashley)
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| Collection/Revue: | Religion, media and culture
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| Sujets non-standardisés: | B
Church marketing
B Religious Institutions Marketing |
| Accès en ligne: |
Volltext (Aggregator) Volltext (Maison d'édition) Volltext (Maison d'édition) |
| Édition parallèle: | Erscheint auch als: Brands of Faith : Marketing Religion in a Commercial Age: |
| Résumé: | In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands ? easily recognizable symbols and spokespeople with whom religious prospects can make immediate connections. Mara Einstein shows how religious branding has expanded over the past twenty years to create a blended world of commerce and faith where the sacred becomes secular and |
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| Description: | Includes bibliographical references and index |
| Description matérielle: | Online-Ressource (xiv, 241 p) |
| ISBN: | 0-415-40976-4 0-415-40977-2 0-203-93887-9 978-0-415-40976-6 978-0-415-40977-3 978-0-203-93887-4 |
