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Religion - marketing's unwitting godparent
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Religion - marketing's unwitting godparent: a case study of coffee branding and consumer loyalty
Ulrich, Michael Leo (Author)
Nomos 2019
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Religion - marketing's unwitting godparent: a case study of coffee branding and consumer loyalty
Ulrich, Michael Leo (Author)
Nomos 2019
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Religion - Marketing's Unwitting Godparent: A Case Study of Coffee Branding and Consumer Loyalty
Ulrich, Michael Leo (Author)
Nomos Verlagsgesellschaft mbH & Co. KG 2019
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RelBib Classification
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66.7%
AA Study of religion
1
AG Religious life; material religion
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Call number
200 - Religion
2
300 - Social sciences
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600 - Technology (Applied sciences)
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Advertising
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Marketing
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Advertising campaign
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Bindung
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Branding
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Author
Ulrich, Michael Leo
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Ludwig-Maximilians-Universität München
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Nomos
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Nomos Verlagsgesellschaft mbH & Co. KG
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