Koku, Paul Sergius 1955-
| Born: | 1955 |
|---|---|
| Other Names: |
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| Biographical References: |  GND (1014892767) Prometheus (1014892767) |
| Subsystems: | Index Theologicus |
Newest Publications (by)
- Do Islamic ethics influence consumers' reaction to advertising messages of certain foods?: tracking consumers' reaction using fMRI technology
- Factors affecting Muslim consumers' intention to purchase halal products: a comparative study in North Macedonia, Kosovo and Jordan
- Where do we go from here?: a research agenda for Islamic marketing borrowing from social marketing
- Towards a curriculum and pedagogy in Islamic marketing
Related Authors
- Jusoh, Osman
- Abu Farha, Allam K.
- Al Halbadia, Salem Mohamed
- Al-Kwifi, Osama Sam
- Al-Shboul, Moh'd Anwer
Frequent keywords
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social marketing
1
Assessment
1
COO
1
Ethical consumption
1
Ethical products
1
Islamic Et...
1
Islamic marketing
1
Islamic marketing development
1
Muslim consumers
1
Pedagogy
1
academic curriculum
1
country-of-origin
1
ethical obligation
1
functional magnetic resonance imaging
1
halal label
1
halal preference
1
product information
1
purchase behaviour
1
religious values
1
social marketing
1
Publication Timeline
Details
- Sergius Koku, Paul (1955-)
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