Where do we go from here?: a research agenda for Islamic marketing borrowing from social marketing

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Bibliographic Details
Authors: Koku, Paul Sergius 1955- (Author) ; Jusoh, Osman (Author)
Format: Print Article
Language:English
Check availability: HBZ Gateway
Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Published: 2015
In: International journal of islamic marketing and branding
Year: 2015, Volume: 1, Issue: 1, Pages: 5-15
Further subjects:B Islamic marketing development
B Aufsatz in Zeitschrift
B social marketing