The impact of celebrity endorsement and fit on purchase intentions among Egyptian Muslim males and females
| Authors: | ; |
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| Format: | Print Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Inderscience Enterprises Ltd
2017
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| In: |
International journal of islamic marketing and branding
Year: 2017, Volume: 2, Issue: 4, Pages: 317-334 |
| Further subjects: | B
Aufsatz in Zeitschrift
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| ISSN: | 2055-0944 |
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| Contains: | Enthalten in: International journal of islamic marketing and branding
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