Islamic marketing mix: is there a role for Islamic-based strategies?
| Main Author: | |
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| Format: | Print Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
2018
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| In: |
International journal of islamic marketing and branding
Year: 2018, Volume: 3, Issue: 1, Pages: 15-34 |
| Further subjects: | B
Islamic marketing
B marketing strategies B Islamic marketing mix B Aufsatz in Zeitschrift B Halal |
| ISSN: | 2055-0944 |
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| Contains: | Enthalten in: International journal of islamic marketing and branding
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