In God we hope, in ads we believe: the influence of religion on hope, perceived ad credibility, and purchase behavior
| Authors: | ; |
|---|---|
| Format: | Print Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
September 2018
|
| In: |
Marketing letters
Year: 2018, Volume: 29, Issue: 3, Pages: 391-404 |
| Further subjects: | B
Ad credibility
B Aufsatz in Zeitschrift B Religiosity B Advertising B Purchase intentions B Hope |
| ISSN: | 0923-0645 |
|---|---|
| Contains: | Enthalten in: Marketing letters
|
