In God we hope, in ads we believe: the influence of religion on hope, perceived ad credibility, and purchase behavior
| Published in: | Marketing letters |
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| Authors: | ; |
| Format: | Electronic/Print Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
September 2018
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| In: |
Marketing letters
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| Further subjects: | B
Aufsatz in Zeitschrift
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| Online Access: |
Volltext (doi) |
| ISSN: | 0923-0645 |
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| Contains: | Enthalten in: Marketing letters
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| Persistent identifiers: | DOI: 10.1007/s11002-018-9469-2 |