In God we hope, in ads we believe: the influence of religion on hope, perceived ad credibility, and purchase behavior
Authors: | ; |
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Format: | Electronic/Print Article |
Language: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
Springer
September 2018
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In: |
Marketing letters
Year: 2018, Volume: 29, Issue: 3, Pages: 391-404 |
Further subjects: | B
Aufsatz in Zeitschrift
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Online Access: |
Volltext (doi) |
ISSN: | 0923-0645 |
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Contains: | Enthalten in: Marketing letters
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Persistent identifiers: | DOI: 10.1007/s11002-018-9469-2 |