Ethical marketing decisions: the higher road

Saved in:  
Bibliographic Details
Authors: Laczniak, Gene R. (Author) ; Murphy, Patrick E. 1948- (Author)
Format: Print Book
Language:English
Subito Delivery Service: Order now.
Check availability: HBZ Gateway
Fernleihe:Fernleihe für die Fachinformationsdienste
Published: Boston London Allyn and Bacon 1993
In:Year: 1993
Reviews:Ethics Education: Three Issues for Further Discussion (1995) (Weber, James)
Standardized Subjects / Keyword chains:B Business ethics / Marketing
Further subjects:B Marketing Moral and ethical aspects
B Business Ethics
B Marketing Moral and ethical aspects
B Business Ethics
Online Access: Inhaltsverzeichnis (Verlag)
Description
Item Description:Includes bibliographical references and indexes
ISBN:0205136273