The Marketing of Parochial Schooling Modeled as an Exchange Process

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Bibliographic Details
Authors: Wrenn, Bruce (Author) ; Kotler, Philip 1931- (Author)
Format: Print Article
Language:English
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Published: Routledge, Taylor & Francis Group 1993
In: Journal of research on Christian education
Year: 1993, Volume: 2, Issue: 1, Pages: 119-134
Reviews:Why Marketing Christian Education Should Work - and Doesn't (1993) (Penner, David S.)
Synopsis of Wrenn and Kotler's Exchange Model for Marketing Parochial Schooling (1993) (Ostrander, Raymond J.)
Marketing Parochial Schools (1993) (Murray, Keith B.)
Standardized Subjects / Keyword chains:B Church school / Marketing
RelBib Classification:ZF Education