The Ahmadiyya in Germany: an online-platform as a multi-functional tool
This article describes the online-platform of the Ahmadiyya Muslim Jamaat Germany (AMJ D) <http://www.ahmadiyya.de/home>. It argues that not only does this media-portal serve as a source of information for members and as a tool for missionary activity, but also as a platform on which the AMJ D...
| Published in: | Online - Heidelberg journal of religions on the internet |
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| Main Author: | |
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Heidelberg University Publishing
2015
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| In: |
Online - Heidelberg journal of religions on the internet
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| Standardized Subjects / Keyword chains: | B
Germany
/ Ahmadiyya Muslim Jamaat in Deutschland
/ Doorways (Internet)
/ Public relations
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| Further subjects: | B
Public relations
B Islam in the West B Ahmadiyya B Germany B religion online |
| Online Access: |
Volltext (kostenfrei) Volltext (kostenfrei) |
| Summary: | This article describes the online-platform of the Ahmadiyya Muslim Jamaat Germany (AMJ D) <http://www.ahmadiyya.de/home>. It argues that not only does this media-portal serve as a source of information for members and as a tool for missionary activity, but also as a platform on which the AMJ D consciously constructs a media-persona designed to appeal to the societal context of Germany. The article shows that the AMJ’s online-persona is carefully constructed to soften the tensions between German-European lifestyles and Islam. This attentively planned media and PR outlet, the article concludes, is proof of the self-awareness of Ahmadis in Germany and of the reflective way new media are used in this context. |
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| ISSN: | 1861-5813 |
| Contains: | Enthalten in: Online - Heidelberg journal of religions on the internet
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| Persistent identifiers: | DOI: 10.11588/rel.2015.0.26250 URN: urn:nbn:de:bsz:16-rel-262508 |