The Ahmadiyya in Germany: an online-platform as a multi-functional tool
This article describes the online-platform of the Ahmadiyya Muslim Jamaat Germany (AMJ D) <http://www.ahmadiyya.de/home>. It argues that not only does this media-portal serve as a source of information for members and as a tool for missionary activity, but also as a platform on which the AMJ D...
Main Author: | |
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Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
WorldCat: | WorldCat |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
Heidelberg University Publishing
2015
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In: |
Online - Heidelberg journal of religions on the internet
Year: 2015, Volume: 9, Pages: 45-62 |
Standardized Subjects / Keyword chains: | B
Germany
/ Ahmadiyya Muslim Jamaat in Deutschland
/ Doorways (Internet)
/ Public relations
|
Further subjects: | B
Public relations
B Islam in the West B Ahmadiyya B Germany B religion online |
Online Access: |
Volltext (kostenfrei) Volltext (kostenfrei) |
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520 | |a This article describes the online-platform of the Ahmadiyya Muslim Jamaat Germany (AMJ D) <http://www.ahmadiyya.de/home>. It argues that not only does this media-portal serve as a source of information for members and as a tool for missionary activity, but also as a platform on which the AMJ D consciously constructs a media-persona designed to appeal to the societal context of Germany. The article shows that the AMJ’s online-persona is carefully constructed to soften the tensions between German-European lifestyles and Islam. This attentively planned media and PR outlet, the article concludes, is proof of the self-awareness of Ahmadis in Germany and of the reflective way new media are used in this context. | ||
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