The Ahmadiyya in Germany: an online-platform as a multi-functional tool
This article describes the online-platform of the Ahmadiyya Muslim Jamaat Germany (AMJ D) <http://www.ahmadiyya.de/home>. It argues that not only does this media-portal serve as a source of information for members and as a tool for missionary activity, but also as a platform on which the AMJ D...
| Veröffentlicht in: | Online - Heidelberg journal of religions on the internet |
|---|---|
| 1. VerfasserIn: | |
| Medienart: | Elektronisch Aufsatz |
| Sprache: | Englisch |
| Verfügbarkeit prüfen: | HBZ Gateway |
| Journals Online & Print: | Lade...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Veröffentlicht: |
Heidelberg University Publishing
2015
|
| In: |
Online - Heidelberg journal of religions on the internet
Jahr: 2015, Band: 9, Seiten: 45-62 |
| normierte Schlagwort(-folgen): | B
Deutschland
/ Ahmadiyya Muslim Jamaat in Deutschland
/ Portal (Internet)
/ Öffentlichkeitsarbeit
|
| weitere Schlagwörter: | B
Public relations
B Islam in the West B Ahmadiyya B Germany B religion online |
| Online Zugang: |
Volltext (kostenfrei) Volltext (kostenfrei) |
| Zusammenfassung: | This article describes the online-platform of the Ahmadiyya Muslim Jamaat Germany (AMJ D) <http://www.ahmadiyya.de/home>. It argues that not only does this media-portal serve as a source of information for members and as a tool for missionary activity, but also as a platform on which the AMJ D consciously constructs a media-persona designed to appeal to the societal context of Germany. The article shows that the AMJ’s online-persona is carefully constructed to soften the tensions between German-European lifestyles and Islam. This attentively planned media and PR outlet, the article concludes, is proof of the self-awareness of Ahmadis in Germany and of the reflective way new media are used in this context. |
|---|---|
| ISSN: | 1861-5813 |
| Enthält: | Enthalten in: Online - Heidelberg journal of religions on the internet
|
| Persistent identifiers: | DOI: 10.11588/rel.2015.0.26250 URN: urn:nbn:de:bsz:16-rel-262508 |