Glocalization of Subway in India: how a US giant has adapted in the Asian subcontinent

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Bibliographic Details
Authors: Simi, Demi (Author) ; Matusitz, Jonathan 1976- (Author)
Format: Electronic Article
Language:English
Check availability: HBZ Gateway
Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Published: August 2017
In: Journal of Asian and African studies
Year: 2017, Volume: 52, Issue: 5, Pages: 573-585
Further subjects:B Business enterprises, Foreign
B Lebensmittel
B Consumer goods
B Globalization
B Einflussgröße
B Religion
B Culture
B Adaptation
B India
Online Access: Volltext (Publisher)
Volltext (doi)
Description
Item Description:Literaturangaben Seite 583-585
ISSN:1745-2538
Contains:Enthalten in: Journal of Asian and African studies
Persistent identifiers:DOI: 10.1177/0021909615596764