Religious Marketing - a means of satisfying parishioners’ needs and determining their loyalty
Religious marketing is a process of making decisions related to what should and should not be done so that the church could fulfill its mission and serve the parishioners. Religious marketing focuses upon the way the parishioners behave and their satisfaction, because these aspects are very importan...
Auteur principal: | |
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Type de support: | Électronique Article |
Langue: | Anglais |
Vérifier la disponibilité: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Publié: |
CEEOL
[2015]
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Dans: |
Journal for the study of religions and ideologies
Année: 2015, Volume: 14, Numéro: 40, Pages: 112-130 |
RelBib Classification: | AA Sciences des religions AG Vie religieuse KDF Église orthodoxe |
Sujets non-standardisés: | B
Orthodox Church
B Quality B Satisfaction B Loyalty B religious marketing B parishioner |
Accès en ligne: |
Volltext (kostenfrei) |