Religious Marketing - a means of satisfying parishioners’ needs and determining their loyalty

Religious marketing is a process of making decisions related to what should and should not be done so that the church could fulfill its mission and serve the parishioners. Religious marketing focuses upon the way the parishioners behave and their satisfaction, because these aspects are very importan...

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Détails bibliographiques
Auteur principal: Dobocan, Florin Constantin (Auteur)
Type de support: Électronique Article
Langue:Anglais
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Publié: CEEOL [2015]
Dans: Journal for the study of religions and ideologies
Année: 2015, Volume: 14, Numéro: 40, Pages: 112-130
RelBib Classification:AA Sciences des religions
AG Vie religieuse
KDF Église orthodoxe
Sujets non-standardisés:B Orthodox Church
B Quality
B Satisfaction
B Loyalty
B religious marketing
B parishioner
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